Like most of you I guess, I’ve spent the last couple of days a little snowed in. Last Thursday I sent everyone home early, and then the snow really hit on Friday, so that was another day off. Fortunately most of us kept working as our systems are largely cloud based. But it did give me the opportunity to catch up with a few members of this group, and pretty much every conversation started with the same topic…. You’re not doing nearly enough marketing.
It was a post I wrote last Sunday and the gist of it was few Hypnotherapists are doing nearly enough in terms of marketing. The response was, let’s say mixed, and in fact I probably got more messages about it than replies to the post, which is unusual. Some saying it’s unrealistic and spammy to post on Facebook 4-7 times a day, others saying that’s exactly what they’ve done and they’ve seen fantastic results from it.
They’re both right. Because the biggest limitation in any business is the owner. It’s our thoughts and beliefs that determine what we’re prepared to do, and therefore what actions we take. Henry Ford said “Whether you think you can or you think you can’t, you’re right.”
Of course you don’t have to follow the advice in this group, or even the advice I might give personally. But this group, the courses, the Private Client program, all of it is based on real life activity. Everything I advise I’ve done myself, usually in a number of scenarios in multiple businesses, and I simply bring you what has proven to have worked. So you get the benefit of hundreds of thousands of pounds of marketing spend, for free.
How you use it is entirely up to you. But I implore you not to let your pre-existing beliefs limit you so you don’t at least try what is suggested. Because those that are doing it, are seeing the results. If you already have everything you want, congratulations! Otherwise understand that marketing success is not a one trick pony, it’s the culmination of scores of activity happening simultaneously.
Just go for it, and have a great week!