Morning all I hope you’re having a productive day so far! I have a Monday challenge for you…
You see, I look at a lot of Facebook pages and one thing I see all the time is that pretty much all posts are largely self-indulgent. What I mean is that they’re mostly “Buy my stuff” kind of posts, there’s very little of value to the person reading it. So what you end up with is a very boring page with little engagement, because all you’re doing is selling.
This isn’t just for Facebook pages by the way, it’s about all marketing. The default is to promote yourself or do an offer or shout out about how amazing you are. Why would that be of interest to anyone except you?
The problem largely is because we don’t know what to say. It’s easy to put up a post about how you can stop smoking so call me today, it’s a lot harder to think about the person on the other end and what they might like to read. Or watch. Once you get into it though, it starts to flow and as you see your engagement increasing, you’ll want to do even more.
So here’s my challenge for you: This week, stop selling. If you’re posting on Facebook, put up inspirational quotes, do a quick selfie video with some tips on building confidence, write a long article about your favourite hypno related topic, do a video showing people your therapy room. Put up at least 3 posts every day, ideally 4-7, schedule them in for various times so they happen automatically. Just don’t sell! No contact me’s, no links to your website, nothing. Just be helpful, interesting, entertaining. It’s a lot more fun for both your fans and you, and you’ll get so much more out of it.